During the farewell lecture of the Readership Strategic Creativity a new website was launched were terms from the Lexicon of Design Research are used to explore a diversity of design research projects from the Readership.
The lectoraat (UK: Readership, US: Professorship) in Strategic Creativity, headed by reader Bas Raijmakers and associate reader Danielle Arets, explored how design and creativity can play a strategic role in society and the economy in general, and in service innovation in particular. This was done with a 'thinking through making' approach where design and reflection go hand in hand.